Alpha Sports & Play is a well-established firm that is part of an integrated group of companies that has significant ongoing business in various fields such as Aviation & Airport equipment, Tourism, IT, Parks and Sports equipment.

With headquarters in Dubai – U.A.E., Alpha Sports & Play is strategically situated at the trading Hub of the Middle East & Gulf markets. The emergence of Dubai as a centre of regional trade, servicing needs of a large and diverse geographic area; has placed Alpha Sports & Play Division at the forefront in terms of centralised storage and distribution for the entire region.