About Us

About Us

Alpha Sports & Play is a well-established firm that is part of an integrated group of companies that has significant ongoing business in various fields such as Aviation & Airport equipment, Tourism, IT, Parks and Sports equipment.

With headquarters in Dubai – U.A.E., Alpha Sports & Play is strategically situated at the trading Hub of the Middle East & Gulf markets. The emergence of Dubai as a centre of regional trade, servicing needs of a large and diverse geographic area; has placed Alpha Sports & Play Division at the forefront in terms of centralised storage and distribution for the entire region.

Why Choose us

Alpha Sports and Play is known for its exceptional record of value for money, durability and safety. Operating since 1992 we offer unparalleled quality in maintaining all the safety regulations the UAE government along with diverse range of products to meet all our customers needs.

Representing leading suppliers across the globe

Warranty & Services meeting international standards

Over 25 years of experience in the region

High quality products


For Money


Standard of


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